case Study
Ares
Ares is a bold brand concept for a container delivery service, inspired by the Greek god of war and courage.
Year
2023
Client
Type & Design – RMIT University Vietnam
Scope of Work
Logo Design
•
Typography
Ares is a bold brand concept for a container delivery service, inspired by the Greek god of war and courage.
This branding project explores how mythology can inspire modern identity systems. Built around themes of strength and motion, Ares was developed to position the service as bold, reliable, and ready to lead in a competitive logistics market.
The logo features sharp, angular forms and high-contrast colors to express confidence and momentum. It captures the brand’s fearless attitude, combining modern typography with a symbol that evokes movement and energy.
The visual language is driven by a striking red and white palette, paired with clean black accents. Graphic elements are bold and direct, reinforcing the brand's energetic personality. Layouts and typography reflect clarity, urgency, and precision.
Mockups highlight the brand applied across physical touchpoints, including packaging, apparel design, and delivery vehicles. These visuals demonstrate how the identity system performs in real-world contexts and supports a strong user experience.
