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case Study

HYBRBASE AI MVP

An internal AI tool to streamline project management by automating repetitive tasks and reducing alignment time

Year
2025
Client
HYBRBASE
Scope of Work
UX Design
Wireframing
Overview

We explored how AI could simplify project planning for internal teams by turning an idea into a functional MVP. I collaborated with the team to design user journeys and test the concept in real workflows. This allowed us to refine the solution while keeping the focus on practical use.

01

Design Challenge

02

Design Execution

03

Practical Impact

01

Design Challenge

02

Design Execution

03

Practical Impact

The challenge was to create an AI-driven tool that helps project managers build project briefs faster and cut alignment time. We identified key user problems, explored different interaction concepts, and refined the idea through feedback to ensure it met both user and technical needs.

01

Design Challenge

I combined research, quick wireframing in FigJam, and close teamwork to shape the product’s interaction and user flows. We tested ideas through mid-fidelity prototypes, built reusable components, and developed the first UI Kit to support a consistent and scalable design.

02

Design Execution

This project helped the team validate an AI solution for internal use and gave me real-world product design experience. I learned the value of early alignment, cross-team collaboration, and building designs that balance user needs with business goals.

03

Practical Impact

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