case Study
E-Commerce Key Visual
A series of monthly key visuals designed to promote Sony online campaigns for e-commerce platforms.
Year
2023
Client
Sony Electronics Vietnam Ltd
Scope of Work
Ad Creatives
•
Social Media
A series of monthly key visuals designed to promote Sony online campaigns for e-commerce platforms.
The goal is to capture attention quickly, communicate the campaign message clearly, and encourage user interaction. By adapting to changing market needs and customer behaviors, the visuals help boost engagement, support sales goals, and keep the brand visually consistent throughout the year.
Each key visual is crafted to match seasonal trends, promotional events, or product highlights, maintaining Sony's brand identity across digital touchpoints.
These visuals play a central role in Sony's digital marketing efforts and are used across multiple platforms, including the Lazada e-commerce site, Sony Store Online, and social media channels such as Facebook and Instagram.
One of the most commonly used formats for social media is the carousel, which allows multiple visuals to be displayed in a single post. In addition, CPAS (Collaborative Performance Advertising Solutions) is often applied to enhance campaign performance through targeted advertising.
