A festive year-end campaign designed for the Lazada Sony Store Online, featuring exclusive holiday deals and gifts on Sony’s top electronics.
Launched at the end of December 2022, this campaign aimed to drive traffic and boost sales on Lazada Sony Store Online through special offers on audio, TV, and camera products. The visual direction combined holiday cheer with a premium look, appealing to a broad audience of tech enthusiasts and gift seekers.
The visuals blended the festive spirit of Christmas and New Year with a luxurious touch. A sophisticated black and gold color palette set a premium tone, while a central lit stage, sparkling accents, and star motifs added a sense of celebration. The overall design appealed to both young adults and families looking for high-quality holiday deals.
Following the key visual development, the design was adapted into CPAS formats to promote products in two key categories. These ad versions maintained visual consistency while focusing on specific product highlights, helping to drive targeted traffic and boost visibility during the campaign on Lazada.
Key visual was adapted into promotional blocks for Sony Store Online, maintaining a festive and consistent look while highlighting holiday offers across the website.
